The Challenge:

Through strategic analysis and cultural insight development, we identified Vestiaire Collective as fashion activism, providing the unique opportunity to own the intersection of authenticated luxury and peer-to-peer commerce. Our research revealed key differentiators from both full-service resale platforms and rental services, positioning Vestiaire Collective to capture the growing Gen Z and Millennial market. The resulting customer experience strategy leverages Vestiaire Collective's French luxury heritage while making authenticated fashion more accessible through digital innovation and community engagement, addressing the target audience's desire for sustainable luxury that aligns with their values.